Trends In Your Region

Take a look at the current trends we are seeing in Northern Europe, and what you should be doing with your account to take advantage of these

This includes the UK, Ireland, the Netherlands, and all Nordic countries.

Domestic travel is much more popular
Currently, the vast majority of our bookings come from domestic users.
Guests are looking for last-minute bookings
The percentage of last-minute bookings has doubled since the emergence of COVID-19.
Flexibility
Those who are thinking about traveling are understandably wanting more flexibility during these uncertain times.
Long Term Stays
The average length of stay has more than doubled, with a large number of users booking stays longer than 28 days.

Our Advice

See what we advise in order to take advantage of these trends

Top Amenities

These are the most searched for amenities and features on Airbnb, so make sure you try to incorporate as many as these into your listings as you can, in order to attract more bookings.

  • Self Check-in: Hosts who add self check-in will earn 13% more over the next year than those who don’t.
  • Instant Book: Hosts who add Instant Book will earn 12% more over the next year than those who don’t.
  • WiFi: Wireless internet is the #4 top-searched amenity this year.
  • Laptop Friendly Workspace: Hosts who add laptop-friendly workspace earn 14% more than those who don’t.
  • Cooking Basics: Hosts who add cooking basics earn 17% more compared to those who don’t.
  • Gardens: Searches for gardens increased by 343 percent compared to last year
  • Pet Friendly: “Pet-friendly” is also the most searched for amenity by guests so far this year, and searches made with the “allows pets” filter have increased 65 percent since January 2021 compared to the same time period last year. Hosts who add “Pet-friendly” amenity will see 6% more bookings over the next year than those who don’t.
  • Flexible Dates & Location: In 2021 to date, more than one-third of people searching our platform have been flexible in terms of the dates or location of their stay.
Read the full article here
  • Self Check-in: Hosts who add self check-in will earn 13% more over the next year than those who don’t.
  • Instant Book: Hosts who add Instant Book will earn 12% more over the next year than those who don’t.
  • WiFi: Wireless internet is the #4 top-searched amenity this year.
  • Laptop Friendly Workspace: Hosts who add laptop-friendly workspace earn 14% more than those who don’t.
  • Cooking Basics: Hosts who add cooking basics earn 17% more compared to those who don’t.
  • Gardens: Searches for gardens increased by 343 percent compared to last year
  • Pet Friendly: “Pet-friendly” is also the most searched for amenity by guests so far this year, and searches made with the “allows pets” filter have increased 65 percent since January 2021 compared to the same time period last year. Hosts who add “Pet-friendly” amenity will see 6% more bookings over the next year than those who don’t.
  • Flexible Dates & Location: In 2021 to date, more than one-third of people searching our platform have been flexible in terms of the dates or location of their stay.
Read the full article here

Switch to a flexible or moderate cancellation policy

Bring flexibility to your guests via your cancellation policies.

Why it’s smart to offer more flexible cancellations right now ?

During these uncertain times, flexible or moderate cancellation policy can give guests peace of mind when finding a place to book. A large number of bookings in the UK & Ireland now come from listings that either have a flexible or moderate policy, with less and less coming from more strict policies. Being able to modify or cancel a reservation may encourage guests to go ahead and book. There is also now a search filter that when activated by a guest, will allow them to see only listings with a flexible or moderate policy.

For more information on cancellation policies, click here.

Switch to a more flexible cancellation policy now
Why it’s smart to offer more flexible cancellations right now ?

During these uncertain times, flexible or moderate cancellation policy can give guests peace of mind when finding a place to book. A large number of bookings in the UK & Ireland now come from listings that either have a flexible or moderate policy, with less and less coming from more strict policies. Being able to modify or cancel a reservation may encourage guests to go ahead and book. There is also now a search filter that when activated by a guest, will allow them to see only listings with a flexible or moderate policy.

For more information on cancellation policies, click here.

Switch to a more flexible cancellation policy now

Longer stays discounts

If you haven’t made your space available for longer stays, now is a great time to consider changing your settings.

Harness a growing trend for long term stays

One promising travel trend on Airbnb is that searches for longer stays nearby have more than doubled worldwide. People are turning to us for these types of reservations, which can provide the flexibility they need with the comforts of home.

If you haven’t made your space available for longer stays, now is a great time to consider changing your settings. Here are some strategies and new tools to help you start like :

Update my settings
Harness a growing trend for long term stays

One promising travel trend on Airbnb is that searches for longer stays nearby have more than doubled worldwide. People are turning to us for these types of reservations, which can provide the flexibility they need with the comforts of home.

If you haven’t made your space available for longer stays, now is a great time to consider changing your settings. Here are some strategies and new tools to help you start like :

Update my settings

More advice here