L-iktar xejriet tal-ivvjaġġar popolari li qed inżommu għajnejna fuqhom
Punti ewlenin
Guests are searching for entire homes, and families are traveling together
Guests are also booking nearby stays and last-minute reservations
29% of recent bookings were made within a week before check-in
After many weeks of shelter-in-place orders, travel restrictions are easing up in some areas. But guests aren’t quite ready for far-flung destinations.
Guests are staying closer to home, and according to our data, they’re more likely to book stays outside of major cities right now. We’re also noticing much more popularity among spaces like cabins and cottages this year in comparison to last year, which reflects this trend.
We’ve identified four major travel trends on Airbnb, which you can use to adapt your hosting strategy:
Guests are searching for entire homes
We’ve noticed that more travelers than usual are limiting their searches to entire homes and apartments. These private spaces are understandably more attractive right now due to concerns about cleanliness.
What you can do:
- If you have an entire space, consider offering self check-in with contactless entry
- Consider highlighting how thorough you are when it comes to cleaning your space, and be available to answer any guests’ questions about your cleaning routine
- If you’re listing an entire home on Airbnb, you might consider highlighting that in your listing title. Learn more strategies
Local travel is much more popular
With some restrictions still in place for domestic and international travelers, guests are searching for nearby stays. Whether they want to find a larger space for a long weekend or they’re looking for an entire home for a few months, we’re finding that guests are keeping their searches fairly local.
What you can do:
- Update your listing details to include why your space is perfect for staycations and guests who are coming from nearby
- For example, if you have a pool or a backyard, you might even include that in your listing title. Guests are looking for amenities right now, not exotic locations. Learn more
- According to internal data, the amenities guests are currently most interested in include wifi, kitchens, air conditioning, and parking
Guests are looking for last-minute bookings
The percentage of last-minute bookings has doubled since the emergence of COVID-19. According to our data, we’ve found that 29% of recent bookings on Airbnb were made within a week before check-in, though trends vary by region.*
What you can do:
- You could consider turning on Instant Book so guests can reserve your space without waiting for confirmation
- It’s also a good idea to give guests the option of a more flexible cancellation policy
Group travel is trending
We’re noticing that larger groups than usual are booking stays on Airbnb. At least part of this trend is related to families traveling after months of being at home together.
What you can do:
- If your space is family-friendly, update your listing title and description and add photos to let guests know
- Make sure your space is prepped for families and groups by stocking extra towels and sheets, cleaning supplies, and other helpful amenities
We’ll continue to monitor the market closely and share travel trends, hosting tips, and new tools to support your hosting business. We’re also answering all of your top questions here. As always, thank you for hosting and being part of the Airbnb community.
*According to Airbnb booking data as of June 2, 2020
Information contained in this article may have changed since publication.
Punti ewlenin
Guests are searching for entire homes, and families are traveling together
Guests are also booking nearby stays and last-minute reservations
29% of recent bookings were made within a week before check-in